Strength in Unity
Share the resilience and spirit of Armenian heritage.
More than apparel—a tradition.
KOCHARI — ՔՈՉԱՐԻ
Resilient Spirit
Inspired by the collective energy of the ancient Armenian folk dance.
Our Legacy
Our Mission
Kochari channels the collective energy of the ancient Armenian folk dance to strengthen our cultural roots. We act as a modern-day banner that shares the resilience and spirit of Armenian heritage with the world.
When you wear Kochari, you are not just wearing apparel; you are stepping into a centuries-old tradition of unity and resilience.
Buy One, Donate One
Donating shirts is a large part of our mission. For every item you purchase, we donate one to Armenian youth organizations like Orran, Lorik Fund, and Youth Corps, empowering the next generation.